CEOs Regard AI (Artificial Intelligence) as Competitive Edge, Survey Shows

CEOs See Artificial Intelligence as Competitive Advantage, Survey Shows

CEOs See Artificial Intelligence as Competitive Advantage, Survey Shows. A significant proportion of top executives believe that artificial intelligence (AI) will confer them with a competitive edge in the times ahead, although opinions vary as to whether it will augment or diminish their human workforce.

Key TakeAway
  • Approximately 50% of chief executive officers (CEOs) have initiated the integration of artificial intelligence (AI) in their business operations, yet less than 33% have thoroughly considered the potential ramifications on their workforce.
  • As per 43% of CEOs, generative AI will result in workforce downsizing or reallocation, while an additional 46% anticipate AI driving the need for hiring more personnel.
  • Around 43% of organizations will harness AI to facilitate strategic decision-making, while an additional 36% will utilize this technology for operational decision-making.

A staggering 75% of chief executive officers (CEOs) firmly believe that organizations leveraging artificial intelligence (AI) will attain a competitive edge, and approximately 50% have already initiated the integration of this cutting-edge technology, as indicated by a recent study conducted by International Business Machines Corp (IBM). The study involved a survey of 3,000 executives worldwide, aiming to gauge their outlook for the upcoming three years.

Although CEOs exhibit a strong inclination to embrace AI across various domains, encompassing security, bias mitigation, and enhanced accuracy, executives harbor more reservations regarding their organization's preparedness to implement this novel technology.


According to the survey, precisely 50% of CEOs have commenced the utilization of AI in their company's products and services. Furthermore, 43% of respondents acknowledged employing AI to drive strategic decision-making, while 36% have harnessed generative AI for operational decisions.

Chief executive officers (CEOs) perceive artificial intelligence (AI) as the pioneering technology of the future; however, a notable 57% harbor concerns regarding data security. Moreover, 48% express apprehension about the potential biases and accuracy of the technology.

CEOs exhibit a greater enthusiasm for AI implementation compared to their C-suite counterparts. Nearly two-thirds of CEOs possess confidence in their staff's knowledge and proficiency to implement AI technologies. Conversely, other executives hold a divergent perspective on staff capabilities, with only 29% believing that their organization possesses the requisite expertise for AI implementation, and a mere 30% considering their organization fully prepared to responsibly adopt AI.

It appears that executives may not have comprehensively assessed the implications of generative AI on the workforce, as only 28% of CEOs affirm having conducted such evaluations. However, an additional 36% indicate plans to undertake such assessments within the next 12 months.

These survey findings follow IBM's pioneering move in discussing the potential replacement of workers with AI technology. In March, CEO Arvind Krishna revealed that AI tools could potentially displace up to 7,800 back-end jobs over the course of the next five years.

CEOs are actively implementing organizational adjustments to accommodate the advent of generative AI, as affirmed by 43% of CEOs who report having already reduced or redeployed their workforce. Additionally, 28% of CEOs express their intention to undertake similar actions within the upcoming 12 months. 

Moreover, generative AI exhibits job creation potential, as highlighted by 46% of CEOs who have recruited additional personnel due to its implementation. Furthermore, an additional 26% of CEOs have plans to increase their hiring efforts in the foreseeable future, owing to the impact of generative AI.